Internet Marketing for Electrical Contractors
I made a fatal error! I put all my eggs in one basket so to speak.
Over the last several months I have been working with 3,yep just 3 business owners which have kept me very busy.
I had so much work lined up I figure I would have to do some hiring.The owners were excited to get going on these projects so when other small time projects came along I figured I would be too busy to do the small stuff.
Well you can probably guess the 3 large projects I had lined up have been put on the back burner for different reasons.Now I don’t have squat for work.
So I guess that makes me a unemployed Electrical Contractor. S.O.B! Why did I do this to myself?
So I had to figure out how to get some marketing done fast-real fast.I have seen the ads on the Internet,the PPC ads.That’s Pay Per Click if you didn’t know, and the best source for this is Google AdWords. I knew nothing about advertising this way so I started my research,found out quickly that this can get expensive if you don’t know how to apply a effective campaign to your cause.So is it worth it to use PPC-you bet.I have managed to pick up several small jobs to put food in my mouth and keep the lights on.Check it out.If I can help,shoot me a e-mail I’ll be happy to lend a hand. sparky@sparkyuonline.com
I started to dig deep cause there just wasn’t any money coming in,I had to do something. I have managed to pull together some work which is helping but I have to tell you that looking at my stats daily I am frustrated.
I have six different campaigns going under several ad groups and there is only one that is doing worth a crap-to be blunt.
Bottom line here is don’t count on anyone but yourself to get you some work.That is not a slam against my Internet marketing-it is meant to mean you have to take what is offered when you have the chance and not rely on just a couple of *under the belt* customers.
I’ll make it,always do.The calls seem to come in just at the last minute.
Good Luck to the E/C’s and Electricians looking for work.
Sparky
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{ 4 comments… read them below or add one }
Unfortunately I came to this page, but I feel very interesting…
Well before 2000 I used the yellow pgs.they workced
Very well usually the larger the ad size the better.
I havent used them for a good many years do to the
Internet people look else were.craigslist sucks,google
Is goofy or maybe I need to check it out more,realestate
Agents are hellish nut if you go to there meeting it
Can produce some work ,an organition named t.i.p.s is
A good way to get work,chamber of commre ces may help
But is not free sometimes you endup bardering which
Is weird
To continue my thought ,maybe the days of yellowpages
May have seen there better days.the days of the L.A. Ca.
Based e.c. With multi million dollar,multi city.multi
State yellow pg.ads are probable done.Having worked
For these co. for at lest 10 15 yrs. To make a long story
Short I learned to charge high rates and two that I deversed
To make high pay.i charge as much as the market
Can bare plus sum.these e.c. Charged alot had high overhead
So needed to charge alot.at first it is forign to charge
So much but once you understand why it becomes
To continue charging top dollar is deverved.in the service world
You can say if your the 7_11 of the service electrician
Then the custumer is going to pay for the convenance and top service
Although these days of economic down turn still be
Wulling to charge as much or as the market will bare
To a
Say the least advertising is an art,